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1 offer of a dialogue
Дипломатический термин: предложение вести диалог -
2 offer of a dialogue
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3 offer of a dialogue
English-russian dctionary of diplomacy > offer of a dialogue
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4 dialogue
1. nдиалог, разговор, беседа; переговоры, диалог, беседы в порядке зондажа (двусторонние и многосторонние)2. v -
5 dialogue
I n1. неофіційні переговори; бесіда в порядку зондажу (двостороння і багатостороння)2. розмова, бесіда, діалог- active dialogue активний діалог; активні неофіційні переговори- constructive dialogue офіційні/ переговори; конструктивні переговори, конструктивний діалог- political dialogue політичний діалог- spirited dialogue жвава бесіда- offer of a dialogue пропозиція діалогу- to be engaged in a dialogue вести переговори/ діалог- to get a dialogue under way почати/ активізувати діалогII v вести бесіду -
6 offer of dialogue
Дипломатический термин: предложение о проведении диалога (англ. термин взят из репортажа Fox News, США; контекстуальный перевод) -
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set [set]jeu ⇒ 1 (a) série ⇒ 1 (a) ensemble ⇒ 1 (a), 1 (c) cercle ⇒ 1 (b) appareil ⇒ 1 (d) poste ⇒ 1 (d) set ⇒ 1 (e) fixe ⇒ 2 (a) arrêté ⇒ 2 (b) figé ⇒ 2 (b) résolu ⇒ 2 (c) prêt ⇒ 2 (d) mettre ⇒ 3 (a), 3 (c), 3 (d) poser ⇒ 3 (a), 3 (c), 3 (e), 3 (i) situer ⇒ 3 (b) régler ⇒ 3 (c) fixer ⇒ 3 (f), 3 (i) établir ⇒ 3 (f) faire prendre ⇒ 3 (h) se coucher ⇒ 4 (a) prendre ⇒ 4 (b)1 noun(a) (of tools, keys, golf clubs, sails) jeu m; (of numbers, names, instructions, stamps, weights) série f; (of books) collection f; (of furniture) ensemble m; (of cutlery, dishes, glasses) service m; (of lingerie) parure f; (of wheels) train m; (of facts, conditions, characteristics, data) ensemble m; (of events, decisions, questions) série f, suite f; Typography (of proofs, characters) jeu m; Computing (of characters, instructions) jeu m, ensemble m;∎ a set of matching luggage un ensemble de valises assorties;∎ a set of table/bed linen une parure de table/de lit;∎ a set of sheets une parure de lit;∎ badminton/chess set jeu m de badminton/d'échecs;∎ they're playing with Damian's train set ils jouent avec le train électrique de Damian;∎ the cups/the chairs are sold in sets of six les tasses/les chaises sont vendues par six;∎ I can't break up the set je ne peux pas les dépareiller;∎ they make a set ils vont ensemble;∎ to collect the (whole) set rassembler toute la collection, faire la collection;∎ he made me a duplicate set (of keys) il m'a fait un double des clés; (of contact lenses) il m'en a fait une autre paire;∎ a full set of the encyclopedia une encyclopédie complète;∎ a full set of Tolstoy's works les œuvres complètes de Tolstoï;∎ they've detected two sets of fingerprints ils ont relevé deux séries d'empreintes digitales ou les empreintes digitales de deux personnes;∎ given another set of circumstances, things might have turned out differently dans d'autres circonstances, les choses auraient pu se passer différemment;∎ the first set of reforms la première série ou le premier train de réformes;∎ they ran a whole set of tests on me ils m'ont fait subir toute une série d'examens(b) (social group) cercle m, milieu m;∎ he's not in our set il n'appartient pas à notre cercle;∎ we don't go around in the same set nous ne fréquentons pas le même milieu ou monde;∎ the riding/yachting set le monde ou milieu de l'équitation/du yachting;∎ the literary set les milieux mpl littéraires;∎ the Markham set Markham et ses amis(c) Mathematics ensemble m∎ a colour TV set un poste de télévision ou un téléviseur couleur∎ first set to Miss Williams set Williams∎ on (the) set Cinema & Television sur le plateau; Theatre sur scène(g) (part of performance → by singer, group)∎ he'll be playing two sets tonight il va jouer à deux reprises ce soir;∎ her second set was livelier la deuxième partie de son spectacle a été plus animée(i) (for hair) mise f en plis;∎ to have a set se faire faire une mise en plis∎ I could tell he was angry by the set of his jaw rien qu'à la façon dont il serrait les mâchoires, j'ai compris qu'il était en colère(k) (direction → of wind, current) direction f;∎ suddenly the set of the wind changed le vent a tourné soudainement∎ tomato/tulip sets tomates fpl/tulipes fpl à repiquer(n) (clutch of eggs) couvée f(q) (of badger) terrier m(a) (specified, prescribed → rule, price, quantity, sum, wage) fixe;∎ meals are at set times les repas sont servis à heures fixes;∎ there are no set rules for raising children il n'y a pas de règles toutes faites pour l'éducation des enfants;∎ the tasks must be done in the set order les tâches doivent être accomplies dans l'ordre prescrit;∎ with no set purpose sans but précis∎ her day followed a set routine sa journée se déroulait selon un rituel immuable;∎ he has a set way of doing it il a sa méthode pour le faire;∎ to be set in one's ways avoir ses (petites) habitudes;∎ to become set in one's views devenir rigide dans ses opinions(c) (intent, resolute) résolu, déterminé;∎ to be set on or upon sth vouloir qch à tout prix;∎ I'm (dead) set on finishing it tonight je suis (absolument) déterminé à le finir ce soir;∎ he's dead set against it il s'y oppose formellement(d) (ready, in position) prêt;∎ are you (all) set to go? êtes-vous prêt à partir?∎ he seems well set to win il semble être sur la bonne voie ou être bien parti pour gagner;∎ house prices are set to rise steeply les prix de l'immobilier vont vraisemblablement monter en flèche∎ one of our set books is 'Oliver Twist' un des ouvrages au programme est 'Oliver Twist'(a) (put in specified place or position) mettre, poser;∎ he set his cases down on the platform il posa ses valises sur le quai;∎ she set the steaming bowl before him elle plaça le bol fumant devant lui;∎ to set a proposal before the board présenter un projet au conseil d'administration;∎ to set sb on his/her feet again remettre qn sur pied;∎ to set a match to sth mettre le feu à qch;∎ to set sb ashore débarquer qn(b) (usu passive) (locate, situate → building, story) situer;∎ the house is set in large grounds la maison est située dans un grand parc;∎ his eyes are set too close together ses yeux sont trop rapprochés;∎ the story is set in Tokyo l'histoire se passe ou se déroule à Tokyo;∎ her novels are set in the 18th century ses romans se passent au XVIIIème siècle∎ I set my watch to New York time j'ai réglé ma montre à l'heure de New York;∎ set your watches an hour ahead avancez vos montres d'une heure;∎ he's so punctual you can set your watch by him! il est si ponctuel qu'on peut régler sa montre sur lui!;∎ I've set the alarm for six j'ai mis le réveil à (sonner pour) six heures;∎ how do I set the margins? comment est-ce que je fais pour placer les marges?;∎ set the timer for one hour mettez le minuteur sur une heure;∎ first set the control knob to the desired temperature mettez tout d'abord le bouton de réglage sur la température voulue;∎ the lever was set in the off position le levier était sur "arrêt"∎ the handles are set into the drawers les poignées sont encastrées dans les tiroirs;∎ there was a peephole set in the door il y avait un judas dans la porte;∎ to set a stake in the ground enfoncer ou planter un pieu dans la terre;∎ metal bars had been set in the concrete des barres en métal avaient été fixées dans le béton;∎ the brooch was set with pearls la broche était sertie de perles;∎ the ruby was set in a simple ring le rubis était monté sur un simple anneau;∎ Medicine to set a bone réduire une fracture;∎ figurative his face was set in a frown son visage était figé dans une grimace renfrognée;∎ she set her jaw and refused to budge elle serra les dents et refusa de bouger;∎ we had set ourselves to resist nous étions déterminés à résister(e) (lay, prepare in advance → trap) poser, tendre;∎ to set the table mettre le couvert ou la table;∎ to set the table for two mettre deux couverts;∎ set an extra place at table rajoutez un couvert(f) (establish → date, price, schedule, terms) fixer, déterminer; (→ rule, guideline, objective, target) établir; (→ mood, precedent) créer;∎ they still haven't set a date for the party ils n'ont toujours pas fixé de date pour la réception;∎ you've set yourself a tough deadline or a tough deadline for yourself vous vous êtes fixé un délai très court;∎ it's up to them to set their own production targets c'est à eux d'établir ou de fixer leurs propres objectifs de production;∎ a deficit ceiling has been set un plafonnement du déficit a été imposé ou fixé ou décidé;∎ to set a value on sth décider de la valeur de qch;∎ figurative they set a high value on creativity ils accordent une grande valeur à la créativité;∎ the price was set at £500 le prix a été fixé à 500 livres;∎ the judge set bail at $1,000 le juge a fixé la caution à 1000 dollars;∎ how are exchange rates set? comment les taux de change sont-ils déterminés?;∎ to set an age limit at… fixer une limite d'âge à…;∎ to set a new fashion or trend lancer une nouvelle mode;∎ to set a new world record établir un nouveau record mondial;∎ to set the tone for or of sth donner le ton de qch∎ to set sth alight or on fire mettre le feu à qch;∎ it sets my nerves on edge ça me crispe;∎ also figurative she set me in the right direction elle m'a mis sur la bonne voie;∎ to set sb against sb monter qn contre qn;∎ he/the incident set the taxman on my trail il/l'incident a mis le fisc sur ma piste;∎ to set the dogs on sb lâcher les chiens sur qn;∎ the incident set the family against him l'incident a monté la famille contre lui;∎ it will set the country on the road to economic recovery cela va mettre le pays sur la voie de la reprise économique;∎ his failure set him thinking son échec lui a donné à réfléchir;∎ the scandal will set the whole town talking le scandale va faire jaser toute la ville;∎ to set the dog barking faire aboyer le chien;∎ the wind set the leaves dancing le vent a fait frissonner les feuilles;∎ to set a machine going mettre une machine en marche(h) (solidify → yoghurt, jelly, concrete) faire prendre;∎ pectin will help to set the jam la pectine aidera à épaissir la confiture∎ the strikers' demands set the management a difficult problem les exigences des grévistes posent un problème difficile à la direction;∎ I set them to work tidying the garden je les ai mis au désherbage du jardin;∎ I've set myself the task of writing to them regularly je me suis fixé la tâche de leur écrire régulièrement∎ she set the class a maths exercise, she set a maths exercise for the class elle a donné un exercice de maths à la classe;∎ who sets the test questions? qui choisit les questions de l'épreuve?∎ to set sb's hair faire une mise en plis à qn;∎ and I've just had my hair set! et je viens de me faire faire une mise en plis!;∎ I set my own hair je me fais moi-même mes mises en plis∎ to set type composer∎ to set sth to music mettre qch en musique(a) (sun, moon, stars) se coucher;∎ we saw the sun setting nous avons vu le coucher du soleil(b) (become firm → glue, cement, plaster, jelly, yoghurt) prendre;∎ her features had set in an expression of determination ses traits s'étaient durcis en une expression de très forte détermination∎ he set to work il s'est mis au travail(e) (plant, tree) prendre racine(g) (wind, tide)∎ the wind looks set fair to the east on dirait un vent d'ouest►► Theatre, Cinema & Television set designer décorateur(trice) m,f;Grammar set expression expression f figée;set figures (in skating) figures fpl imposées;set meal, set menu meal menu m;Grammar set phrase expression f figée;(b) (fireworks) pièce f (de feu) d'artifice(c) (of scenery) élément m de décorSport set point (in tennis) balle f de set;Technology set screw vis f de réglage;Sport set scrum (in rugby) mêlée f fermée;set square équerre f (à dessiner);set task tâche f assignée;∎ to give sb a set task to do assigner à qn une tâche bien précise;Mathematics set theory théorie f des ensembles(a) (start → task) se mettre à;∎ she set about changing the tyre elle s'est mise à changer le pneu;∎ I didn't know how to set about it je ne savais pas comment m'y prendre;∎ how does one set about getting a visa? comment fait-on pour obtenir un visa?∎ he set about the mugger with his umbrella il s'en est pris à son agresseur à coups de parapluie∎ to set sth against sth comparer qch à qch;∎ to set the benefits against the costs évaluer les bénéfices par rapport aux coûts;∎ we must set the government's promises against its achievements nous devons examiner les promesses du gouvernement à la lumière de ses actions∎ some of these expenses can be set against tax certaines de ces dépenses peuvent être déduites des impôts(c) (friends, family) monter contre;∎ religious differences have set family against family les différences religieuses ont monté les familles les unes contre les autres;∎ to set oneself or one's face against sth s'opposer résolument à qch∎ to set the clock ahead avancer l'horloge;∎ we're setting the clocks ahead tonight on change d'heure cette nuit(a) (place separately → object) mettre à part ou de côté;∎ there was one deck chair set slightly apart from the others il y avait une chaise longue un peu à l'écart des autres;∎ they set themselves apart ils faisaient bande à part∎ her talent sets her apart from the other students son talent la distingue des autres étudiants(a) (put down → knitting, book) poser;∎ could you set aside what you're working on for a while? pouvez-vous laisser ce que vous êtes en train de faire un moment?(b) (reserve, keep → time, place) réserver; (→ money) mettre de côté; (→ arable land) mettre en friche;∎ I've set tomorrow aside for house hunting j'ai réservé la journée de demain pour chercher une maison;∎ the room is set aside for meetings la pièce est réservée aux réunions;∎ can you set the book aside for me? pourriez-vous me mettre ce livre de côté?;∎ chop the onions and set them aside coupez les oignons et réservez-les(c) (overlook, disregard) mettre de côté, oublier, passer sur;∎ they set their differences aside in order to work together ils ont mis de côté leurs différences pour travailler ensemble(d) (reject → dogma, proposal, offer) rejeter∎ the building is set back slightly from the road l'immeuble est un peu en retrait par rapport à la route(b) (delay → plans, progress) retarder;∎ his illness set him back a month in his work sa maladie l'a retardé d'un mois dans son travail;∎ the news may set him or his recovery back la nouvelle risque de retarder sa guérison;∎ this decision will set the economy back ten years cette décision va faire revenir l'économie dix ans en arrière∎ the trip will set her back a bit le voyage va lui coûter cher(a) (tray, bag etc) poser∎ the bus sets you down in front of the station le bus vous dépose devant la gare(c) (note, record) noter, inscrire;∎ try and set your thoughts down on paper essayez de mettre vos pensées par écrit(d) (establish → rule, condition) établir, fixer;∎ the government has set down a margin for pay increases le gouvernement a fixé une fourchette pour les augmentations de salaire;∎ permissible levels of pollution are set down in the regulations les taux de pollution tolérés sont fixés dans les réglementations;∎ to set sth down in writing coucher qch par écrit;∎ it is clearly set down that drivers must be insured il est clairement signalé ou indiqué que tout conducteur doit être assuréformal (expound → plan, objections) exposer, présenter;∎ the recommendations are set forth in the last chapter les recommandations sont détaillées ou énumérées dans le dernier chapitreliterary partir, se mettre en route➲ set in∎ if infection sets in si la plaie s'infecte;∎ the bad weather has set in for the winter le mauvais temps s'est installé pour tout l'hiver;➲ set off(b) (reaction, process, war) déclencher, provoquer;∎ their offer set off another round of talks leur proposition a déclenché une autre série de négociations;∎ it set her off on a long tirade against bureaucracy cela eut pour effet de la lancer dans une longue tirade contre la bureaucratie;∎ to set sb off laughing faire rire qn;∎ this answer set them off (laughing) cette réponse a déclenché les rires;∎ one look at his face set me off again en le voyant, mon fou rire a repris de plus belle;∎ if you say anything it'll only set him off (crying) again si tu dis quoi que ce soit, il va se remettre à pleurer;∎ the smallest amount of pollen will set her off la moindre dose de pollen lui déclenche une réaction allergique;∎ don't mention Maradona or you'll set him off again surtout ne prononce pas le nom de Maradona sinon il va recommencer;∎ someone mentioned the war and of course that set Uncle Arthur off quelqu'un prononça le mot guerre, et évidemment, oncle Arthur embraya aussitôt sur le sujet;∎ figurative to set sb off on the wrong track mettre qn sur une fausse piste∎ the vase sets off the flowers beautifully le vase met vraiment les fleurs en valeur∎ some of these expenses can be set off against tax certaines de ces dépenses peuvent être déduites des impôtspartir, se mettre en route;∎ he set off at a run il est parti en courant;∎ I set off to explore the town je suis parti explorer la ville;∎ after lunch, we set off again après le déjeuner, nous avons repris la route➲ set on(attack) attaquer, s'en prendre à∎ to set the police on the tracks of a thief mettre la police aux trousses d'un voleur;∎ to set sb on his/her way mettre qn sur les rails∎ to set a dog on sb lâcher un chien sur qn➲ set out∎ the shopping centre is very well set out le centre commercial est très bien conçu(b) (present → ideas) exposer, présenter;∎ the information is set out in the table below ces données sont présentées dans le tableau ci-dessous∎ just as he was setting out au moment de son départ;∎ to set out for school partir pour l'école;∎ to set out again repartir;∎ to set out in pursuit/in search of sb se mettre à la poursuite/à la recherche de qn(b) (undertake course of action) entreprendre;∎ he has trouble finishing what he sets out to do il a du mal à terminer ce qu'il entreprend;∎ I can't remember now what I set out to do je ne me souviens plus de ce que je voulais faire à l'origine;∎ they all set out with the intention of changing the world au début, ils veulent tous changer le monde;∎ she didn't deliberately set out to annoy you il n'était pas dans ses intentions de vous froisser;∎ his theory sets out to prove that… sa théorie a pour objet de prouver que…(a) (begin work) commencer, s'y mettre;∎ we set to with a will nous nous y sommes mis avec ardeur(b) familiar (two people → start arguing) avoir une prise de bec; (→ start fighting) en venir aux mains➲ set up(a) (install → equipment, computer) installer; (→ roadblock) installer, disposer; (→ experiment) préparer;∎ everything's set up for the show tout est préparé ou prêt pour le spectacle;∎ set the chairs up in a circle mettez ou disposez les chaises en cercle;∎ he set the chessboard up il a disposé les pièces sur l'échiquier;∎ the equation sets up a relation between the two variables l'équation établit un rapport entre les deux variables;∎ the system wasn't set up to handle so many users le système n'était pas conçu pour gérer autant d'usagers;∎ he set the situation up so she couldn't refuse il a arrangé la situation de telle manière qu'elle ne pouvait pas refuser(b) (erect, build → tent, furniture kit, crane, flagpole) monter; (→ shed, shelter) construire; (→ monument, statue) ériger;∎ to set up camp installer ou dresser le camp(c) (start up, institute → business, scholarship) créer; (→ hospital, school) fonder; (→ committee, task force) constituer; (→ system of government, republic) instaurer; (→ programme, review process, system) mettre en place; (→ inquiry) ouvrir; (→ dinner, meeting, appointment) organiser;∎ to set up house or home s'installer;∎ they set up house together ils se sont mis en ménage;∎ to set up a dialogue entamer le dialogue;∎ you'll be in charge of setting up training programmes vous serez responsable de la mise en place des programmes de formation;∎ the medical system set up after the war le système médical mis en place après la guerre(d) (financially, in business → person) installer, établir;∎ he set his son up in a dry-cleaning business il a acheté à son fils une entreprise de nettoyage à sec;∎ she could finally set herself up as an accountant elle pourrait enfin s'installer comme comptable;∎ the money would set him up for life l'argent le mettrait à l'abri du besoin pour le restant de ses jours;∎ the army set him up as a dictator l'armée l'installa comme dictateur∎ we're well set up with supplies nous sommes bien approvisionnés;∎ she can set you up with a guide/the necessary papers elle peut vous procurer un guide/les papiers qu'il vous faut;∎ I can set you up with a girlfriend of mine je peux te présenter à ou te faire rencontrer une de mes copines(f) (restore energy to) remonter, remettre sur pied;∎ have a brandy, that'll set you up prends un cognac, ça va te remonter∎ she claims she was set up elle prétend qu'elle est victime d'un coup monté;∎ he was set up as the fall guy on a fait de lui le bouc émissaire□, il a joué le rôle de bouc émissaire□s'installer, s'établir;∎ he's setting up in the fast-food business il se lance dans la restauration rapide;(physically or verbally) attaquer, s'en prendre à -
8 ♦ on
♦ on (1) /ɒn, ən/prep.1 (compl. di luogo: stato e moto, anche fig.) su; sopra; a; in: He was sitting [he sat down] on a chair, era seduto [si sedette] su una sedia; There's a book on the table, c'è un libro sulla (o sopra la) tavola; ( sport: calcio, ecc.) to play on the wing, giocare sulla fascia; (TV) to watch a new serial on Channel 4, guardare un serial nuovo su Canale 4; They live on the fifth floor, abitano al quinto piano; He lived on a farm, viveva in una fattoria; I don't like travelling on buses, non mi piace andare in autobus; There were paintings on the walls, c'erano quadri alle pareti; He's on the phone, è al telefono; The house was on fire, la casa era in fiamme; a house on the river, una casa sul fiume; to launch an attack on the enemy, sferrare un attacco al nemico; war on terrorism, la guerra al terrorismo; (naut., aeron.) on board, a bordo; to go on a trip, andare in gita; to wear a ring on one's finger, avere un anello al dito; The door is on your right, la porta è alla tua destra; The teachers are on strike, i docenti sono in sciopero; to be on duty, essere in servizio; essere di turno; to travel on horseback, viaggiare a cavallo; ( sport) shots on goal, tiri a rete; tiri in porta2 ( argomento) su; riguardo a; circa: a lecture on Shakespeare, una conferenza su Shakespeare; This is my opinion on racial segregation, questa è la mia opinione sulla segregazione razziale3 ( tempo) di, in (o idiom.); ( spesso seguito da un gerundio) a: on Sunday, (la) domenica; on a Sunday, una domenica; on Sundays, di domenica; on this occasion, in questa occasione; on my birthday, nel (o il) giorno del mio compleanno; on Christmas eve, la vigilia di Natale; on their arrival, al loro arrivo; (comm.) on delivery, alla consegna; (fin.) on sight, a vista; On seeing the accident, she fainted, svenne alla vista dell'incidente4 ( mezzo) a; con; di: My car runs on diesel, la mia automobile va a gasolio; I've cut my hand on a piece of glass, mi sono tagliato la mano con un pezzo di vetro; Man cannot live on bread alone, non si vive di solo pane; My sons live on the dole, i miei figli vivono del sussidio di disoccupazione5 ( modo) a; in; con; per: I went there on foot, ci sono andato a piedi; I heard the news on the radio, ho sentito la notizia alla radio (o per radio); He delivered a speech on TV, fece un discorso alla tivù; I bought the goods on credit, ho comprato la merce a credito; (comm.) on account, in conto; ( anche) in acconto; to buy st. on the cheap, comprare qc. a buon mercato6 ( causa) per; a motivo di; in virtù di; per merito di: He's been arrested on suspicion of murder, è stato arrestato per sospetto omicidio; He was appointed sales manager on his long experience in this field, è stato nominato direttore delle vendite per la sua lunga esperienza in questo campo7 ( beneficio, vantaggio) per; in: He spends a lot of money on presents for his wife, spende un mucchio di soldi in regali per la moglie; I've wasted a lot of time on trifles, ho perso un sacco di tempo per inezie8 a confronto di; rispetto a: Sales are down on last year, le vendite sono calate rispetto all'anno scorso9 in; al servizio (o alle dipendenze) di; in organico presso; ( sport) in squadra con: He's got a job on a newspaper, lavora in un giornale; Which side is he on?, con quale squadra gioca?10 (fam.) a spese di; in conto a; a carico di: You can get your dentures on the NHS, puoi avere la dentiera a carico dell'ASL; l'ASL ‘passa’ la dentiera; DIALOGO → - Arranging lunch appointment- Lunch is on me!, il pranzo lo offro io!11 (fam.: indica il danno subìto da q.; è idiom.): The phone went dead on me, mi cadde la linea ( del telefono); The truck broke down on him, gli si ruppe il camion12 ( slang) sul conto di; contro: The police have nothing on him, la polizia non ha niente in mano contro di lui● on account of, per conto di; a causa di □ ( radio, TV) on the air, in onda (avv.) □ on ( the o an) average, in media; di media □ to be on the ball, ( sport) essere sulla palla; avere la palla al piede; (fig.) essere un tipo sveglio □ on-call, ( di servizio, ecc.) a chiamata; senza appuntamento □ to be on drugs, drogarsi; farsi (pop.) □ on examination, dietro esame □ to be on guard, stare in guardia □ (leg.) to be on the jury, fare parte della giuria □ on loan, in prestito □ to be on the lookout, essere di sentinella; stare in guardia □ on no account, per nessuna ragione; per nessun motivo □ on penalty of death, pena la morte □ on the phone, al telefono; ( anche) in elenco □ ( di donna) to be on the pill, prendere la pillola ( anticoncezionale) □ on purpose, di proposito; a bella posta; apposta □ on reaching home, quando sono arrivato (sei arrivato, ecc.) a casa □ to be on the regular staff, essere di ruolo (o in pianta stabile) □ on sale, in vendita □ (comm.) on sale or return, da vendere o restituire; in conto deposito □ on the spot, su due piedi (fig.); immediatamente: an on-the-spot decision, una decisione immediata □ to be on the staff, fare parte del personale; essere in organico □ to be on strike, essere in sciopero □ on tap, ( della birra) alla spina; (fig.: di merce) disponibile □ on time (o on the minute), in tempo esatto; puntualmente □ on my way home, andando a casa; mentre andavo a casa □ on the whole, nel complesso □ (fam.) Drinks are on the house!, offre la ditta (il padrone, ecc.)! □ just on ten o'clock, proprio verso le dieci □ to be mad on st., andare pazzo per qc. □ ( anche fig.) to turn one's back on sb., voltare le spalle a q. □ He made a profit on the sale, ricavò un guadagno dalla vendita □ I dropped the tray on the floor, ho lasciato cadere a terra il vassoio.NOTA D'USO: - on o in?- ♦ on (2) /ɒn/avv.1 avanti; innanzi: Go on!, va' avanti!; Come on!, vieni avanti!; fatti avanti!; to send on, mandare avanti (q.); inoltrare ( una lettera, ecc.)2 sopra; addosso; in testa: He had his raincoat on, aveva addosso l'impermeabile; He came in with his hat on, è entrato col cappello in testa3 (per indicare continuazione, è idiom.; per es.:) to read on, continuare a leggere4 (nei verbi frasali, è idiom.; per es.:) to bring on, causare, provocare, ecc.; to come on, venire ( bene, male, ecc.); apparire; cominciare; ecc. (► to bring, to come, ecc.) NOTA D'USO: - onto o on to?-5 ( Borsa, fin.: di titoli) su; in ascesa; in rialzo; in ripresa: Industrials were on five points yesterday, le azioni industriali ieri erano in rialzo di cinque punti● to be on about st., parlare di continuo di qc.; blaterare qc.: What is he on about this time?, e adesso, che cosa sta blaterando? □ to be on at sb., stare addosso a q.; assillare, importunare q.: She's always on at her husband to stop going to the pub, assilla sempre il marito perché smetta di andare al pub □ ( sport: calcio, ecc.) to be on for, entrare in campo al posto di: ( in una radiocronaca o telecronaca) Jones on for Martins, entra in campo Jones al posto di Martins □ to be on to, mettersi in contatto con, rivolgersi a, chiamare ( anche al telefono); ( anche) stare dietro a (q.); tenere d'occhio (q. o qc.); essere sulle tracce di; stare addosso a (q.); assillare, tormentare; (fam. USA) essere al corrente (o informato) di; avere scoperto (qc.): I've been on to the headmaster, but it was no use, mi sono rivolto al preside, ma non è servito a nulla; We'd better be on to the fire brigade, sarebbe meglio chiamare i pompieri; I've been on to his moves for weeks, sono settimane che tengo d'occhio le sue mosse; The police were on to the kidnappers, la polizia era sulle tracce dei rapitori; He's been on to me to buy a new car for years, sono anni che mi sta addosso perché compri una macchina nuova; Mother wasn't on to what was happening, la mamma non era al corrente di quel che stava accadendo □ (fam.) to be on to sb., avere capito il gioco di q. (o come stanno le cose) □ on and off, a intervalli; in modo intermittente; saltuariamente □ on and on, incessantemente, senza posa, senza sosta: He talked on and on, non la smetteva mai di parlare □ and so on, e così via; eccetera □ far on in the night, fino a notte avanzata □ from that day on, da quel giorno in poi □ later on, più tardi; dopo; poi □ He's well on in years, è avanti con gli (o negli) anni □ It's getting on for ten o'clock, si stanno facendo le dieci; manca poco alle dieci □ Come on!, suvvia!; via!; orsù!♦ on (3) /ɒn/a. pred.1 attaccato; fissato: The button is on, il bottone è attaccato; The lid of the trunk is on, il coperchio del baule è fissato2 attaccato; inserito; acceso; in funzione; aperto; avviato: The iron is on, il ferro da stiro è attaccato; DIALOGO → - Downloading and printing- Is the printer on?, la stampante è accesa?; The fire was on, il fuoco era acceso; When I go out, I usually leave the lights on, di solito, quando esco, lascio la luce accesa; The gas is on, il gas è aperto; The tap is on, il rubinetto è aperto; The water is on, l'acqua viene (o arriva); ( anche) la sto tirando; The handbrake is on, il freno a mano è inserito (o è tirato); The engine is on, il motore è avviato3 (= on duty) in servizio; di turno: Only two policemen were on, erano in servizio soltanto due poliziotti4 fissato; stabilito; programmato: The meeting is on for tomorrow, la riunione è fissata per domani; Do you have anything on tonight?, hai niente in programma per stasera?; che si fa stasera?5 (cinem., teatr.) in cartellone; in corso di programmazione: DIALOGO → - Television- What's on TV tonight?, che cosa danno questa sera in TV?; DIALOGO → - Television- There's absolutely nothing on as usual, non c'è assolutamente niente come al solito; ‘Hamlet’ will be on for ten nights, l'‘Amleto’ terrà il cartellone per dieci sere6 ( di un attore, ecc.) di scena; ( radio, TV) in onda: You're on in five minutes, fra cinque minuti sei di scena (o vai in onda)7 ( di un evento, una gara, un concerto, ecc.) in svolgimento; in corso; in atto; (già) cominciato; ( sport) The match is on, la partita è in corso; The performance is on, lo spettacolo è già cominciato9 che è d'accordo; che ci sta; che è della partita: ‘How about a trip to Venice?’ ‘I'm on’, ‘che ne dici di una gita a Venezia?’ ‘ci sto’; There's a party tonight; are you on?, c'è una festa stasera; ci stai? (o ci vai?)10 (fam. USA) che capisce; che si rende conto: I tried to act as if nothing had happened, but my wife was on at once, cercai di comportarmi come se non fosse successo nulla, ma mia moglie capì subito11 ( sport: di un giocatore) in campo; che gioca: Carew has been on for half an hour, Carew è in campo da mezz'ora● (fam.) an on day, una giornata buona, una giornata sì ( in cui si è di buonumore, ecc.) □ (agric., comm.) an on year, un anno buono (o favorevole); una buona annata □ not on, non attaccato, disinserito, spento, staccato, ecc.; non programmato, rinviato, non più attuale; ( al ristorante: di un piatto) finito, non disponibile; (fam.) inaccettabile, improponibile, intollerabile; non fattibile, impossibile: It's just not on to treat my house as if it were a hotel!, non mi va affatto che si tratti la mia casa come fosse un albergo!; I'm afraid a holiday abroad is not on this summer, temo proprio che una vacanza all'estero non sia possibile quest'estate □ (fam.) DIALOGO → - Arranging lunch appointment- You're on, d'accordo.on (4) /ɒn/nei composti:( radio, TV) on-air, in onda; in trasmissione; in diretta; (fam. USA) on-and-offer, chi fa lavori occasionali; on-board ► onboard; (cinem., TV) on-camera, inquadrato; (edil.) on centre, interasse; (mecc.) on-centre, centrato; (ling.) on-glide, catastasi; on-the-job injury, infortunio sul lavoro; (org. az.) on-the-job training, formazione sul lavoro; (market.) on-licence, licenza per la vendita di alcolici da consumare sul posto; (comput., elettr.) on-line ► online; (spec. polit.) on-message, in linea, allineato ( con la politica del proprio partito); ( di luce) on-off, intermittente; ( nei sistemi di controllo) on-off control, regolazione on-off; (elettr.) on-off switch, interruttore acceso/spento; (autom.) on-road performance, comportamento (o prestazioni) su strada; on-screen, (TV, cinem.) sullo schermo, inquadrato; sugli schermi; (comput.) a video, sullo schermo: on-screen keyboard, tastiera su schermo; (TV) on-screen dialogue, dialogo con i personaggi inquadrati; on-screen violence, la violenza al cinema (o in TV); (teatr.) on-stage, in scena; che avviene sul palcoscenico ( non dietro le quinte); (ind.) on-stream, (avv.) in produzione, in esercizio, produttivamente; (agg.) produttivo: (org. az.) on-stream factor, saturazione produttiva; (autom.) on-street parking, parcheggio in strada; (elettr.) the on switch, l'interruttore per l'accensione (o per il collegamento).on (5) /ɒn/n. e a. attr.( cricket) settore del campo alla sinistra del battitore destrimano.on (6) /ɒn/inter.● On with the show!, si dia inizio allo spettacolo! -
9 Internet marketing
E-commarketing of products or services over the Web. Although similar in many ways to traditional marketing, Internet marketing is best suited to several particular purposes. It is ideal for marketing: products and services that require a lot of information to sell, such as travel and books; products and services that people feel strongly about, such as music and films (much of the success of The Blair Witch Project was credited to fans getting together on the Internet and promoting it through enthusiastic reviews and dialogue); products and services that are bought by the Internet demographic. In terms of advertising, online advertisements do not have the same impact as television or glossy media, as consumers are generally unwilling to download them. However, due to extensive personalization capabilities, Internet marketing has a unique ability to reach niche markets and target just the right consumer with just the right product. Internet marketing is thus best used as an adjunct to a traditional offline marketing strategy. Offline marketing is used to raise consumer awareness and arouse interest; Internet marketing educates and answers questions by having comprehensive information on offer.
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